THE CONFIDENCE COMPANY™

How can one be confident if they don’t practice every day?

We believe confidence starts by looking at yourself in the mirror and loving yourself in the most intimate ways.

We celebrate femininity and confidence by making what we call - Active Beauty™

Active Beauty is not just a routine; it's a daily ritual of empowerment - a personal time for 'luv' (self-love) and 'ann' (self-kindness). Hence, our name LUVANN.

Also, in beauty, ‘actives’ are clinically backed ingredients. We blend these cutting-edge clinically backed actives with ancestral beauty wisdom into highly curated face and body formulas — no fillers, just powerful actives at their highest concentrations.

Our products are high potency beauty treatments with a touch of indulgence. They are designed to be modular - to be used straight on the skin or as a booster, blended for a gentler approach.

Made for those who want self-care with real, transformative results and a little jingle.

This is for the comeback. The curb appeal. This is reclaiming yourself.

Sign up for early access.